If you’re one of the few people who haven’t seen it, check out the video for OK Go’s song “This Too Shall Pass” (actually, it’s a second video for the song. The first video for This Too Shall Pass was also cool, but in a different way). An incredible blend of creativity, art, science and obviously a pile of planning!
This page has the OK Go video as well as videos of other Rube Goldberg machines.
An article about the making of the OK Go video.
In a short 2-3 minute video Dan Heath describes a simple method communicate innovation: anchor & twist. Anchor the idea with something familiar, then twist to convey what makes it unique. For example, the first car was introduced as a horseless carriage… horseless (twist) + carriage (anchor).
Here’s a clip from an interesting blog entry on lighting colours used in worship, from visualworship.com:
My take on worship lighting colors; and what mood they portray:
Red - Communion, death, blood, sacred, sadness. Good Friday service.
Blue - calm, peace, serenity. Typical for sky or night…
Amber/CTO - candle, warm, intimacy. Lots of response songs.
Yellow - happy, joy, loud. Easter service.
Purple/Magenta - royalty, majestic, color of Advent. (Dark purple - Lent)
White - cleansed. I like to pair red with pure white to communicate how we have been cleansed by the blood of Christ during certain worship elements.
I don’t use Green in worship. To me, it comes across as weird, alien, money, and not fitting in worship songs necessarily. If I’m doing green nature imagery, I go with amber lighting.
Here’s something interesting to ponder… Mark Batterson blogged about leading out of right-brained imagination:
This is an amazing behind-the-scenes look at the making of Hillsong’s “Church News”. It’s quite instructional in nature, especially the second part.
I always love seeing how other people and organizations approach the production process. It can be tempting to think incredible video results are only possible with the expensive equipment and top-notch gear, but I keep hearing again and again that it really is the basics that go a long way towards the goal:
Those are things we all can do.
As is summed up in the last bit of part 3: